SUNRISE: September 7 - October 28, 2011
Landrush: November 8 - November 25, 2011
General Availability: December 6, 2011
1. All SUNRISE applications will be viewed as having arrived at the same time.
The registry will NOT consider applications on a first come, first served basis.
2. SUNRISE A names get priority over SUNRISE B names.
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SUNRISE A - Adult Industry (for rights owners from within the sponsored community)
This period is available for existing rights owners operating within the adult entertainment industry sector
who have elected to become members of the sponsored community. There are two types of qualification:
SUNRISE At (SUNRISE A trademark):
Applicants are engaged in eligible commerce for registration under an issued qualifying trademark registration and they satisfy the sponsored community definition.
Members of the Sponsored Community with verifiable trademarks that were issued prior to
September 1, 2011 and are in use can apply to register domains that match their trademarks. The registration request must include the
trademark name, jurisdiction, registration number, type, date
submitted and issued, registration class, and registrant status (for
example, owner, licensee, or assignee).
SUNRISE Ad (SUNRISE A domain):
Applicants own and operate an existing domain name in another gTLD or ccTLD (in connection with eligible commerce
for registration in the .XXX) and they satisfy the Sponsored Community definition. This process is often referred to as Grandfathering (from an existing TLD). Only names registered before February 2010 are qualified.
For SUNRISE Ad applications, the registry requires proof that the applicant owns
the corresponding domain name in another gTLD or ccTLD. The applicant does this
by supplying the domainid . The domainid is a unique string, sometimes referred to
as the Registry Operator ID (ROID), which the domain owner can obtain from the
The domainid can then be submitted in one of two ways:
· Add an empty .txt file named IPROTA_domainid.txt to the
website's document root (i.e. www.example.com).
· Add IPROTA_domainid to the TXT record in the domain's DNS.
If the domainid is not in one of these two places, domain ownership
cannot be validated and the order will fail.
Names secured through this SUNRISE At/Ad will result in the registration of conventional, resolving domain names at the registry. Since .xxx is a Sponsored Community domain for certain members of the adult entertainment industry, a string applied for under SUNRISE A will, all else being equal, receive priority over the identical string applied for under SUNRISE B.
For both SUNRISE At and SUNRISE Ad, applicants must complete the
Membership Application Process within five days of the close of the
If there are multiple applications for the same domain name as part of
SUNRISE At and SUNRISE Ad, the name will go to a closed auction conducted by the .XXX registry at the end of the SUNRISE period.
SUNRISE B is the time when trademark owners and other IP holders can apply to opt-out of .XXX. This period will run for 52 days starting September 7, 2011.
SUNRISE B is aimed at applicants from outside of the adult Sponsored Community. These
applicants are owners of a qualifying trademark registration, who seek to reserve
names in order to ensure that those names are not registered as domain names by others
in .XXX .
At the close of the SUNRISE Period, if no conflicting application by a
SUNRISE A applicant has been made, these names will be reserved and blocked from live use, and will resolve to a
standard plain page indicating only that the string is reserved for use through ICM's rights protection program.
The corresponding WHOIS information will contain standard registry contact details.
Please note however that any names that have been blocked cannot be unblocked and converted into resolving names without being made generally available.
Landrush is a limited-time opportunity for those who don't qualify for SUNRISE A but want to secure a valued .XXX domain name and avoid first come, first served General Availability risks.
The Landrush period will run for approximately 18 days starting on November 8, 2011. During this limited period, only those members of the adult Sponsored Community can apply for .XXX domain names. Apart from being a member of the adult Sponsored Community, there are no trademark or pre-ownership rights requirements during this phase of the launch.
There is no first come, first served ranking during Landrush. At the end of the Landrush period, those .XXX domain names with a single applicant will be automatically allocated. However, those .XXX domain names with more than one applicant will proceed to a closed mini-auction between the competing parties only.
Landrush is designed for those members of the adult Sponsored Community that want to secure premium .XXX domain names
and guarantees either member the chance to purchase premium .XXX domain names or be involved in a closed auction to bid
for .XXX domain names.
General Availability begins December 6, 2011, and remaining .XXX domain names will be allocated to applicants on a first come, first served basis.
All members of the adult Sponsored Community can apply without pre-existing rights or qualifications unlike in the previous launch periods.
Non-resolving .XXX Domain Names
For those who are non-members of the adult Sponsored Community, accredited registrars will accept applications for non-resolving .XXX domain names. The intention is to protect their intellectual property for personal domain names, company domain names, product domain names, etc. that didn't have prior qualifying rights under SUNRISE A or SUNRISE B.
How does your application get processed?
- Non-Competing Applications for Single SUNRISE A Only
A domain name applied for by a single, qualified applicant under SUNRISE A will be automatically allocated to the applicant.
- Competing Applications and IP Claims
Multiple SUNRISE A Applications Only
In the event that a domain name is subject to competing applications by at least two SUNRISE A applicants, the domain name will be auctioned among all qualified SUNRISE A applicants. Competing applicants will be notified of the other SUNRISE A claims and will have the opportunity to withdraw the application(s) for the domain name.
Competing SUNRISE A and SUNRISE B Applications
If both SUNRISE A and SUNRISE B applicants want the same domain name, priority will be given to the SUNRISE A applicant to register the domain name. The SUNRISE A applicant will have received notice of SUNRISE B applicant's interest in the domain name and cannot claim lack of notice in any subsequent dispute between SUNRISE A and SUNRISE B applicants.
If a domain name is subject to an application to reserve by at least one SUNRISE B applicant, any SUNRISE A applicant for the exact same domain name will be notified and will have the opportunity to withdraw the application(s) for the domain name. Also, the corresponding SUNRISE B rights holder will be notified of the SUNRISE A application(s).